for smarter customer experiences
WHAT IS BIG DATA
WHAT IS BIG DATA?
A vast quantity of UNSTRUCTURED data, which we now have the ability to process in REAL-TIME.
WHY IS IT BECOMIN IMPORTANT NOW?
RISE OF SMARTPHONES WITH GPS AND INTERNE CONNECTIVITY
AERIAL SENSORS AND SENSOR NETWORKS
There are 4.6 billion mobile-phone subscriptions worldwide and there are between 1 and 2 billion people accessing the internet.
The NASA Center for Climate Simulation stores 32 petabytes of climate observations and simulations on the Discover supercomputing cluster.
Facebook has 1.06 billion monthly active users with 30 billion pieces of content shared on Facebook every month.
There are roughly 175 million tweets every day, from more than 465 million accounts.
HOW BIG IS BIG DATA?
2.7 Zetabytes (that's 27 with 21 0s after it) of data exist in the digital universe today..
By 2020 analysts predict the amount of data will be 50x what it is today.
In 2012 90% of all the data that existed in our entire history had been created in the previous 2 years.
Every 2 days we create as much information as we did from the beginning of time up to 2003.
HOW ARE PEOPLE USING IT?
The LAPD and University of California are using Big Data to predict crime before it even happens.
L.A.P.D. AND UNIVERSITY OF CALIFORNIA
GOOGLE FLU TRENDS
OUTCOME OF THE US ELECTION
Google Flu Trends uses search terms to predict the spread of the flu virus.
Statistician Nate Silver predicted the outcome of the US election down to each individual state in 2012.
MIT are using mobile phone data to establish how peoples' locations and traffic patterns can be used for urban planning.
OUR AMBITION WAS TO SHOW HOW WE CAN USE BIG DATA TO IMPROVE PEOPLES LIVES AND DAY TO DAY EXPERIENCES
If 2.7 Zetabytes of data
exist in the digital universe today, the richest experiences are created by the broadest data sources.
SMARTER INTELLIGENCE IN RETAIL
At the current rate,
by 2022 1/3 of UK retail will be done online. Big Data can bring the intelligence of online shopping into the retail environment.
By 2035 traffic will be traveling 8% slower due to congestion. Tel X can control traffic flow for "Smarter Cities".
FOR SMARTER CITIES
Over a million merchants worldwide use Foursquare as a voucher distribution channel. Brands can reward people based on influence rather than just their behavior.
TO REWARD INFLUENCE